About Applied Innovation Inc.

Manage Clients – Make Payments
– Run Reports

Who We Are

Founding partners, Albert Rookard and Tim Carson, were looking for the right client web portal for their collection agency but could not find one that offered all the bells and whistles they were looking for. Their drive for perfection lead them to have a portal built for them, to their specifications. The result was the creation of ClientAccessWeb in 2000. A year later, their entrepreneurial spirit led them to start Applied Innovation, formerly known as ClientAccessWeb.com, to help other agencies enjoy the increased efficiencies and cost reductions they were now receiving.

Utilizing over 50 years’ experience in the collections industry and over 75 in technology, Applied Innovation is helping to shape the future of accounts receivable management. Our product development is driven by customer feedback, agency profitability and compliance.

Partner with a company who understands your business challenges and evolves to provide cutting edge technology to overcome them and achieve success.


We take great pride in the level of excellence that our team members represent.

Meet Our Team

  • Albert Rookard
    Albert Rookard CEO/President

    Mr. Rookard has over 30 years of collection industry background. His experience first as a collector, then working his way up the corporate ladder from sales to general management, was invaluable in the creation of ClientAccessWeb. Albert served as president of the CU users group, has been a speaker/ trainer at industry conferences, and has written several articles for trade magazines. When not working, Albert focuses seemingly endless energy on sports including mountain and rock climbing, hockey, soccer, box lacrosse, softball and more.

  • Tim Carson
    Tim Carson Vice President

    Mr. Carson began a career in the debt collection business in 1987 and has experience at all levels of agency operations and management. In 2001, he joined Albert Rookard in the development of ClientAccessWeb.com and is a founding principal of Applied Innovation, Inc. Tim is involved in several facets of the administration and operations of Applied Innovation, Inc. with an emphasis on business strategies. Outside of business, Tim enjoys spending time with his family and listening to music. He is an avid baseball fan and car enthusiast.

  • Tom Rasmussen
    Tom Rasmussen VP of Product Development

    Tom studied programming and received his Network Administration degree from Wenatchee Valley College. His experience as network administrator at a collection agency gave him invaluable experience and insight for his current position. Tom currently leads the development team at Applied Innovation as well as oversees the security infrastructure. Tom and his wife, Sarah have two young children. He enjoys spending time with his family, home brewing, gourmet cooking and the occasional MMO.

  • Harry Strausser III, CCCO, IFCCE, MCE
    Harry Strausser III, CCCO, IFCCE, MCE VP of Business Development

    Harry is a second-generation collection veteran having held the position of President of two successful collection firms until the sale of those firms in May 2017.  Throughout his career Harry was active in the Mid-Atlantic Collectors Association where he served as President, and ACA International, Inc., the association of credit and collection professionals, in which he is a Senior Certified Trainer. He has served on the ACA International Executive Committee and held the position of President in 2004-2005. From 2018 to early 2020 he held the staff position of Director of Education and Membership Development for ACA.  He is a member of the International Fellowship of Certified Collection Executives and holds the Master Credit Executive distinction.  In 2010, he was one of the first business professionals in the industry to receive the Credit and Collection Compliance Officer designation.

    Harry holds an MA in communication from Bloomsburg University of Pennsylvania and a BS in business administration from the same institution. He has served as a full-time adjunct professor for the Department of Communication Studies at Bloomsburg University where he taught interpersonal communication, public speaking, and corporate communication. As a sought after industry speaker, he has traveled extensively across the United States and internationally during which he has conducted over 1000 educational and motivational programs for associations, private enterprises, conferences, and public seminar events.

    Harry enjoys travel, music, working outdoors at his home, and spending time with his family and two golden retrievers, Tindaqwae (Tin- Dah-Quay) and Luna.

  • Marian Riso
    Marian Riso Regional Sales Manager

    A graduate of Mesa College in business administration, Marian has focused on customer relationships throughout her career. She derives her greatest satisfaction in providing superior account management and assisting her customers in realizing their greatest potential. Sales experience across many industries has given her the opportunity to fine-tune her skills allowing for a consultative approach to sales and account management. When not at work, Marian enjoys spending time with family and never turns down the opportunity to go for a motorcycle ride.

  • Mark Small
    Mark Small Director of Client Training & Support

    Mark has enjoyed employment in the Accounts Receivables Management industry for over 30 years.  A majority of that experience was obtained with a collections software vendor, Columbia Ultimate, in the following positions: Trainer, Support Tech, Client Relations Manager, Software Development, Sales Engineer and Business Analyst.  In those various capacities Mark was able to visit on-site with over 300 ARM companies nationally & internationally.  Mark received a Bachelor degree from Brigham Young University (Advertising) and an MBA from National University.  Hobbies include Biking, Swimming and Running.

    Mark thrives professionally in helping companies solve issues and complete business requirements in the ARM environment and is an advocate of the benefits derived by consumers and our economy in doing so.   Occasionally works as a volunteer with the financially challenged by assisting in the creation & utilization of a personal budget.

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Our Partners

Partnering with Industry Leaders

Applied Innovation, Inc. have developed many software partnership and more importantly, lifetime friendships within the collection industry. We are proud to work with each of the following companies and associations.

Collection Software


Payment Processing


Associations &
Other Industry Partners


Don’t see your collection software here?
Click here to see all software companies we are currently working with.

Don’t see your processor here?
Click here to see all gateways we are currently working with.